A comprehensive four-year program designed to develop innovative marketing professionals. Through intensive training in consumer behavior, digital marketing, brand management, and strategic marketing, we prepare future marketing executives and entrepreneurs to excel in the dynamic world of modern marketing and business communication.
The BSBA Major in Marketing Management program aims to:
Develop competent marketing professionals with creative and strategic thinking abilities
Prepare students for careers in digital marketing, brand management, and market research
Foster innovative approaches to consumer engagement and brand development
Develop expertise in market analysis, consumer behavior, and promotional strategies
Graduates can pursue careers as:
Marketing Manager
Digital Marketing Specialist
Brand Manager
Market Research Analyst
Sales Manager
Advertising Executive
Comprehensive training in digital marketing and social media strategies
Hands-on experience with marketing analytics and consumer research tools
Industry partnerships for internships and real-world marketing projects
Strong foundation in creative communication and brand storytelling
Graduates will be able to:
Develop and implement comprehensive marketing strategies and campaigns
Analyze consumer behavior and market trends to inform business decisions
Create compelling brand narratives and marketing communications
Utilize digital marketing tools and platforms effectively
Demonstrate ethical practices in marketing and consumer relations
Note: The curriculum and subjects listed above are subject to change without prior notice. Please consult the Registrar's Office for the most current curriculum.
Note: The fees listed above are estimates and may change without prior notice. For the most current fee structure, please visit the Accounting Office.
4 years
Bachelor's Degree
162 units
Join our community of learners and take the first step towards your future.
